It happens to me all of the time when I teach social media. Faces go blank, frustration begins to settle in and then I hear:
“I just don’t have anything interesting to say.” OR “I don’t want to share what I’m eating!”
You do things we mere mortals are totally enamored by you create businesses, you make art, you play music, you get up in front of people in public!
So please do not tell me you have nothing interesting to say. I ain’t buying it.
All you are missing is a System for Social Media Success.
The inspiration for this hit me while I was teaching a client in my kitchen… THE FOOD PYRAMID!
Now, I’ve been told they don’t actually teach this in school anymore… but for those of you old enough – it’s that chart they brought out when we were in 2nd grade to show us how to eat well-rounded meals? I have re-visioned it for you.
Most people are only serving their tribes one thing consistently and are trapped either being boring or over promoting – This is like eating plain bagels over an over again.
We might want a burger, or green healthy salad, we want some candy!
We want the protein but you keep serving bagels, bagels, bagels!
Luckily, social media is a learnable skill. To ratchet up your social media effectively and manage it easily, there are only five kinds of activity that you need to engage in. Feel free to mix and match within these activities in order to suit your comfort level.
Use these as a guide to mix and match them to suit your comfort level (just like your diet, eat what feels right for you)
GROUP 1. DIRECT ENGAGEMENT
Like: BREAD, CEREAL, RICE & PASTA
Servings (Recommended Frequency): 3 – 4 out of every 10 posts
Make sure you’re in a two-way conversation with people consistently
Facebook: See something interesting on a fan, friend or band’s Facebook pages? Don’t just “like” it, write a true comment about it and get more involved. Facebook: See something interesting on a fan, friend or band’s Facebook pages? Don’t just “like” it, write a true comment about it and get more involved.
Twitter: Send messages to people or mention you are with them by using the @ sign and their username (For Example: I’m @CyberPR). Retweet (RT) Tweets you like by others.
Youtube: Bonus! Make custom video comments or greetings with a smartphone; post them as comments or contributions. Subscribe to other people’s channels, and comment on their videos. A brand new service called Viddy which allows you to capture quick, 15 second videos that can be posted to Facebook or Twitter. Jason wrote a Musician’s Arsenal Guide to Viddy that will better explain how it works.
Instagram: Like and comment on others’ photos!
GROUP 2: SHINE A LIGHT ON OTHERS
Like: FRUITS & VEGETABLES
Servings (Recommended Frequency): 3 out of every 10 posts
All the best social media users know this and use it well. This takes all of the attention off of you and puts it onto others, and people will appreciate your kindness because you are recognizing them in front of new potential fans and followers and therefore helping them get known.
Quote people you like by sharing their profiles and videos on Facebook and share (re-post) on your page. Also link to articles and interesting things that catch your attention.
Twitter: Use hashtags, @’s and RT on Twitter – talk about why and how particular tweets influenced or touched you by using http://www.bit.ly to track the effectiveness and to shorten your Tweets.
GROUP 3. CURATE CONTENT
Like: MEAT, POULTRY, FISH, BEANS, EGGS
Servings (Recommended Frequency): 2 – 3 out of every 10 posts
Content may be king but content curation is queen!
The best part is you can set up an RSS reader to pull interesting content for you so you don’t have to come up with anything brilliant – just select what you like and share it. And if it’s interesting to you it’s probably interesting to your community.
Then all you have to do is grab the content you like and share (remember to always give credit where credit is due).
Music: Use Rdio, Spotify, or Soundcloud to share songs, albums and playlists
Recipes: Post links to foods you like from Pinterest, Epicuious or TheFoodNetwork
Media: Post book reviews, music reviews or film reviews
Blogs: News, politics, celebrity gossip, parenting, fashion, art, sports – all make good topics for people to connect around
GROUP 4. A PICTURE SAYS 1,000 WORDS
Like: MILK, CHEESE & YOGURT
Servings (Recommended Frequency): 2 out of every 10 posts
Visuals are extremely effective. And they mix up your strategy nicely.
Everyone loves Instagram take photos often – and tag!
Mix up your Tweets with photos & videos – they go straight into your feed and they get stored on your homepage – bonus!
Post videos on your Youtube channel, embed them and post across socials too! They don’t even have to be videos that you make on your own. They can be videos that make you laugh or subjects that are thematic to your niche.
GROUP 5. SHINING A LIGHT ON YOURSELF (AKA SELF PROMOTION)
Like: FATS OILS & SWEETS (Use Sparingly!)
Servings (Recommended Frequency): 1 out of every 10 posts
Of course, these are OK to do once in a while, not in an over-hypey, annoying way. Just like treating yourself to a great pastry or some fries: it’s OK – but not too often!
It is after all, vital to tell people if you have an album coming out, a new track, a show, or anything that’s newsworthy, noteworthy, and important for your fans and followers to know about.
Don’t forget about your specific calls to actions or these won’t be fruitful.
So – Choose from Groups 1-5 and mix it up and soon you will be fully engaging people easily and naturally, without thinking. Just like eating!